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Today’s economy offers opportunities but also difficulties for any business that is trying to expand the market share of its products and services.
In order to succeed in an aggressive competitive business environment it does no longer suffice having a good product at a competitive price, but you also have to be able to actively promote it on all the local markets.
“Success is not the destination of the journey, but the journey itself”
We can proudly state that through the competence and seriousness of our specialists we can offer our clients “the best turnkey solutions”.
The trainings organized with well-known specialists in the field, aim at assimilating the latest theories and procedures in the main area of our activity and take place with the collaboration of Romanian authorized institutions.
Our employees have attended trainings in their own field: technical, sales, marketing, management, financial, human resources.
Over 66% of our employees have acquired specialization during their participation at professional trainings.
MIDAL HOLDING acts on the principles of a client oriented company, one of our main goals being the high degree of each client’s satisfaction.
Being aware of the fact that our company’s success depends on our clients success, the design and development of our products and services are permanently reported to their requests.
We believe that a good communication, from MIDAL’s side towards the client but also from the client’s side towards MIDAL, is beneficial for both parties and therefore we pay special attention to the relations with our company’s clients by:
- informing and advising our clients about MIDAL products and services
- best solutions for our clients needs through an adequate offer of quality products and services but also through our sales, technical and commercial teams’ professional behavior.
- a thorough analysis of the suggestions, proposals and requests expressed by our clients, having as a result the correlation between the development programs of the MIDAL products and services and the evolution of its clients’ activity and needs.
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The mission
MIDAL Holding’s mission is that of supplying added value to our clients’ business by offering a comprehensive package of competitive and profitable products and services, in a professional manner, which can satisfy their needs and can insure the market share growth.
Midal’s set objective is that of becoming by 2012 the main supplier on the Romanian refrigerants market and of extending its activity in the countries around Romania. Also, our group’s goal is that of reinforcing its position as a supplier of complex services for the big clients.
We will keep on sustaining the commercial relations with all our current and potential clients, by offering the right solutions to their most varied requests, by anticipating their needs and by creating special and unique packages to the purpose of individualizing their business.
Objectives
• supplying a competitive package of products and services according to the market’s demands
• implementing a new quality system to the purpose of guaranteeing the constancy of our products and services
• increasing the capacity of the most performing refrigerants filling line in Romania
• creating the biggest refrigerated counters production line in Romania
• gaining the clients loyalty
• increasing the market share
• constant improvement of the management
• creating the best profits for long-term development, with acceptable risks
• granting important rewards to the employees and especially to the valuable ones
• approaching a consultative working system at every hierarchical level, in such a way that each employee bring his contribution to the group’s objectives
• achieving important profits for the shareholders
Values
Excellence-efficiency
Integrity
Professionalism
Perseverance
Added-value
Quality
In one word, our efforts aim at gaining long-term reciprocal benefits. Through everything we do we strive to achieve our partners’ loyalty but also to develop the feeling of MIDAL brand membership.
We develop long-term relations with all our partners!
In order to meet all our clients’ requirements, the group of MIDAL companies has managed, year by year, to diversify the offered range of products and services, permanently adapting itself to the Romanian market’s requests and trends.
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Romana
